The Latest from NAILS

Wednesday, July 23, 2014

Is It Time to Tweak Your Service Menu

<p>As the owner of V.I.P. Salon and Spa in Riverview, Mich., Rene&eacute; Borowy orders 10,000 copies of menus at once, so she&rsquo;s careful about what makes it into her main menu. &ldquo;Before I add a service to my permanent menu, I need to know it&rsquo;s going to be cost effective, most of my staff will be able to perform the service, and it isn&rsquo;t going to confuse my clients,&rdquo; says VIP&rsquo;s Rene&eacute; Borowy.</p>

July 21, 2014  |  Article  |  Business

Your service menu is often a client’s first impression of your salon. Does yours give an accurate picture of who you are or is it time to tweak this powerful marketing tool?  


Wild Birds Nail Art

July 9, 2014  |  Demo  |  Technique

Milan, Italy-based Color Club nail technician Alessandra Marchesi created the look by hand with polish and acrylic paint.


Top Notch Effects

July 9, 2014  |  Article  |  Style

SpaRitual introduces a new category, Top Effects, adding dimension and versatility to any nail lacquer. Transform polish from basic to breathtaking with these multi-dimensional top coats.


Signature Services: Pomegranate Orange Tea Manicure

July 1, 2014  |  Demo  |  Technique

Mario Tricoci Salons and Spas uses: Tasha & Co. Organics MT Signature Pomegranate Orange Tea Body Scrub and Polish, and Soufflé Body Butter.


On The Road: Glen Ivy

July 9, 2014  |  Article  |  Business

Among the many pools at Glen Ivy hot springs in Corona, Calif., lies a nail oasis. The nail salon at Glen Ivy boasts a fully stocked retail area and has partnered with SpaRitual to provide relaxing natural nail services. 


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Hedren, Tippi

Former actress and model Tippi Hedren, best known for her role in Alfred Hitchcock’s The Birds, is credited with helping the Vietnamese communit...

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